This week, you’ll meet our merchandiser Theresa P. who creates our in-store pistachio displays for all your folks out in Philly. Find out what her secret is to being one of our successful merchandisers and what you don’t know about the bunch…
Name: Theresa P.
Merchandising For PFI Since: 2011
You’ll find my displays in: Giant, Pathmark, Acme, Super Fresh, Genuardi’s, Weis, Redner’s, Wegman’s. Philadelphia, PA
What does your day typically consist of?
Cruising around in my POM Mobile, setting up Wonderful Pistachios displays, and baling a lot of cardboard!
What’s your favorite part about being a merchandiser?
The freedom to be creative!
What is your favorite season or annual event to create displays for?
Baseball season. Go Phillies!
Can you tell us about your most memorable display?
My Phillies World Series display in the South Philly Acme. It wasn’t big but it was impactful!
How long does it typically take to finish a display?
It depends on the size – but I would say around 2 hours.
The toughest part about being a merchandiser is…
The temptation to eat Wonderful Pistachios all day long!
What is the secret to creating a successful display? What’s the secret to being a successful merchandiser?
The secret to creating a successful display is to include all of our brands and varieties. Being a successful merchandiser is having the ability to roll with the punches and always be ready for a change of plans.
List 3 items you’ll always find in a merchandisers pocket:
1. Box Cutter
2. Pen
3. Hair Tie
What is one thing we don’t know about merchandisers?
We burn a lot of calories!
A merchandiser knows he/she has done their job when…
They do exactly what their boss tells them to do 
Hi Immy,
Please accept our sincerest apologies regarding your experience with our product. We will have someone from our consumer care team reach out to you regarding this issue.
You can always tell when a display has been done by Theresa P.! Very creative!
Wow! Sounds like you have a winner!
Hi Theresa,
I really enjoyed reading your bio. I can truly appreciate all the hard work you do on a daily basis. I was an independent merchandiser for 4 years for many companies & I absolutely loved to look at my displays when I was done & would drag my husband to see them.
My family and I are HUGE fans of your pistachio company and had an odd occurance happen recently. CVS about 3 weeks ago had the 10oz Wonderful Pistachios on sale for $3.99 a bag. I purchased 4 bags, 2 for me and 2 for my brothers family. This is the first time, EVER, that the nuts taste absolutely horrible, they taste stale. I still have a bag and a half left at my home. My brother was embarrased to say anything to me so he threw his out. The bags are marked “best if used by 11/21/12.
My brother said that he told me not to buy them because they were too cheap and the company probably was trying to get rid of some stock. I know better than this…..can you help me resolve this situation.
Sincerely,
Mrs. Immy Ferrara