STEPHEN COLBERT MAKES SUPER BOWL DEBUT WITH WONDERFUL PISTACHIOS
Wonderful Pistachios Returns to the Super Bowl with Two New Spots, New Campaign Theme
LOS ANGELES (January 6, 2014) – Wonderful Pistachios announced today that Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick-off a new, full-year agreement with Mr. Colbert under the campaign theme, “Get Crackin’, America.”
“Since I was a child, I’ve dreamed of working with America’s premiere nut company,” said Mr. Colbert. “The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae.”
As part of the full-year agreement, Mr. Colbert and Wonderful Pistachios’ in-house creative agency FireStation will team up to create a series of several spots throughout 2014 highlighting the “Get Crackin’, America” rallying cry. Directed by Emmy-award winning director Tom Kuntz, the commercial spots will be supported by in-store POS, public relations, digital and social media.
“Last year’s Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers,” said Marc Seguin, vice president of marketing, Paramount Farms, maker of Wonderful Pistachios. “This year, we wanted to extend and deepen that enthusiasm beyond Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign.” To learn more about Wonderful Pistachios and to find a retail location near you, visit getcrackin.com.
About Wonderful Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in part of the San Joaquin Valley, the agricultural heartland of California. Wonderful Pistachios are available in a variety of sizes at retail outlets and grocery stores nationwide. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit getcrackin.com, facebook.com/wonderfulpistachios and twitter.com/getcrackin.
About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, Paramount Farms is one of a group of privately-owned, affiliated companies that comprise the largest farming operation of tree crops in the world.Paramount Farms is the world’s largest grower and processor of almonds and pistachios; in tandem with our Grower Partners, we farm 125,000 sunny acres (50,000 hectares) that deliver 450 million pounds (204 million kg) of nuts. Our specialty crops are grown, processed and marketed under one entity, Paramount Farms, ensuring the finest quality every step of the way — from our trees to your hearts.
About Stephen Colbert
Stephen Colbert is best known as the host, writer and executive producer of the long-running Emmy® and Peabody® Award-winning series “The Colbert Report” on Comedy Central. Utilizing his unique persona and extraordinary platform, Colbert has impacted the cultural discourse in profound ways. In addition to his work as a satirical news pundit, Colbert is also a New York Times best-selling author and accomplished actor.
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