THE WONDERFUL COMPANY SCORES BIG WITH TWO SUPER BOWL ADS: WONDERFUL PISTACHIOS AND FIJI WATER
Wonderful Pistachios Debuts New Commercial Starring Ernie the Elephant, Voiced by WWE Superstar John Cena
FIJI Water Makes its First Super Bowl Appearance
LOS ANGELES (January 30, 2017) –The Wonderful Company™ scores twice at Super Bowl LI with commercial spots from two of its iconic brands, Wonderful® Pistachios and FIJI® Water. Wonderful Pistachios returns to the big game for the third time with a new commercial that’s part of the brand’s biggest “Get Crackin’” advertising campaign ever, featuring Ernie the Elephant. This pistachio-loving, health-conscious, hilarious, computer-generated spokes-elephant who refuses to work for peanuts, debuted in the fall and is voiced by WWE Superstar John Cena (“Trainwreck,” Fox’s “American Grit”).
“Whether you’re a sports fanatic, armchair quarterback or game day snacker, viewers will relate to Ernie’s humorous attempt to get in shape at the gym with Wonderful Pistachios,” said Cena. “As one of the lowest-calorie and highest protein nuts, Wonderful Pistachios offers game day viewers a healthy and delicious alternative to typical sports snacks.”
And for the first time ever, FIJI Water—America’s No. 1 premium imported bottled water brand—will be part of the Super Bowl festivities, reminding football fans about this healthy, natural beverage option and the importance of staying hydrated on game day. The “Nature’s Gift” commercial tells the story behind the water’s unique mineral profile and refreshing taste. FIJI Water is bottled at its source on the island of Viti Levu at an ancient aquifer deep within the earth where it remains protected from external impurities. The commercial highlights this untouched element by showing the beautiful, tranquil Fiji landscape overlaid against complicated, urban cityscapes.
The airing of FIJI’s commercial comes on the heels of the brand’s recent bottle redesign and year of double digit growth. Last month, the company announced a new, fresh look for the bottles. With this new slim, sleek design, FIJI’s 330mL, 500mL and 700mL bottles will now fit everywhere, effortlessly. This includes the primary consumption occasion for bottled water, in the car, as well as fitness equipment, gym bags and beyond. The 1L bottle, found in-store or in fine dining establishments, has also received the new fresh look.
Both commercials were created by The Wonderful Company’s in-house creative team, Wonderful Agency. Ernie the Elephant was animated by Moving Picture Company (MPC), the Academy Award-winning global creative studio behind VFX for Disney’s recent hit film “The Jungle Book.” The FIJI Water spot was produced by Elastic, the Emmy®-Award winning team behind the “True Detective” title sequence.
“Since Ernie made his debut this fall, not only has sales volume increased 35 percent, he’s become a big deal, hanging out with Seattle Seahawks cornerback Richard Sherman, jet-setting, and partying with the Squirrel Sisters, all while expressing his love for pistachios,” said Michael Perdigao, president, Wonderful Agency. “The Super Bowl is the perfect place for Ernie to show off his workout regimen, while consumers are working on their game day snacks. In addition to spotlighting healthy snacks with Wonderful Pistachios, this national platform is the ultimate setting for FIJI Water’s first Super Bowl appearance, reminding viewers of healthy beverage options during the game, as well as the smooth, soft taste of FIJI Water.”
For more information on Wonderful Pistachios, the “Get Crackin’” campaign starring Ernie the Elephant, or to view current and past commercial spots, please visit GetCrackin.com or Facebook at Facebook.com/WonderfulPistachios. For more information on FIJI Water or to view the “Nature’s Gift” spot, please visit www.FIJIWater.com or on Facebook at www.Facebook.com/fijiwater.
Wonderful Pistachios & Almonds
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Located in California’s fertile San Joaquin Valley, Wonderful Pistachios & Almonds owns, cultivates and harvests more than 65,000 acres of pistachio and almond orchards. Our world-class operation supplies both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards. Our nuts can be found in stores nationwide under the flagship retail brands of Wonderful Pistachios® and Wonderful Almonds®.
Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4 billion company, which also has other No. 1 brands such as Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.
FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium bottled water in the United States. FIJI Water, known for its iconic square bottle, soft mouth feel and unique mineral profile, is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 70 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram and Twitter.
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